Wings Event Center + Kalamazoo Wings Hockey Club
50th Anniversary Logos
In 2024, Wings Event Center celebrates its 50th Anniversary of hosting the Kalamazoo Wings Hockey Club as well as countless concerts, shows and special events. I was tasked with creating two celebration logos: one for Wings Event Center as a venue and one for the Kalamazoo Wings Hockey Club.
Year
2024
Objective: Create a special 50th-anniversary logo for Wings Event Center, highlighting its five decades of hosting memorable events in Kalamazoo.
Key Elements to Include:
“50 years” of Wings Event Center.
Ensure the new logo aligns with the existing Wings Event Center branding.
Design Style:
Maintain a simple and clean aesthetic.
Reflect visual consistency with the existing Wings Event Center logo (color scheme, font style, etc.)
Avoid sports-related imagery.
Color Palette:
Utilize the team's current color scheme to ensure consistency with existing branding.
Step 1: Discovery
Gather anniversary logo inspiration examples from key stakeholders at Wings Event Center as well as my own research and present design directions to leadership to align on vision and expectations.
Step 2: Present Initial Options for Feedback
After developing initial logo options and gathering feedback from my immediate peers, I presented two logo options to Wings Event Center leadership for their feedback and to pick a design direction.
Step 3: Present 1 Logo for Final Feedback
Based on feedback provided on logo options, it was decided to move forward with option 1. I continued to develop the logo to more closely reflect Wings Event Center branding including graphic styles and colors.
Step 4: Implement
The 50th Anniversary Season officially begins in October 2024. The team is busy ordering souvenir cups, pins, and signage in preparation for the start of the season!
Objective: Create a visually appealing and simple logo that celebrates the Kalamazoo Wings' half-century milestone.
Key Elements to Include:
"50 years" prominently displayed to emphasize the milestone.
Integration of the Kalamazoo Wings' team name in a clear and legible manner.
Design Style:
Simple and clean design aesthetic.
Modern yet respectful of the team's traditional branding.
Bold and impactful to reflect the significance of 50 years in the community.
Color Palette:
Utilize the team's current color scheme to ensure consistency with existing branding.
Step 1: Discovery
Review inspiration logos shared by Kalamazoo Wings’ leadership and research anniversary logos of other teams. Connect with stakeholders to understand expectations and establish timeline.
Step 2: Present Initial Options for Feedback
After developing initial logo options and gathering feedback from my immediate peers, I presented three logo options to Kalamazoo Wings’ leadership for their feedback and to pick a design direction.
Step 3: Present 1 Logo for Final Feedback
Based on feedback provided on logo options, it was decided to move forward with option 3. They liked the logo as is, no further tinkering needed!
Step 4: Implement
The 50th Anniversary Season kicks off on October 19, 2024. This logo will be featured in the center of the ice, the team is ordering souvenir pins and patches, and the logo will be woven throughout the creative for the season.