Greenleaf Hospitality Group

Kalamazoo, MI

2023 - Present

Lead design projects from concept to completion, managing timelines, and ensuring high-quality deliverables

Work closely with the departmental clients to understand project requirements and deliver effective design solutions

Provide guidance and mentorship to junior designers, offering constructive feedback and fostering their professional growth

Present design concepts to stakeholders and incorporate feedback from those clients to refine designs to meet expectations

Optimize client communication processes and feedback collection methods to enhance project efficiency and stakeholder engagement

Adapt communication strategies to align with evolving trends, ensuring relevance and effectiveness in dynamic market environments

Maintain a consistent brand identity across all marketing materials using the company’s brand guidelines

Direct and style photoshoots, ensuring creative concepts align with brand identity and client expectations

Collaborate with marketing team and business unit leaders to develop visual content strategies that drive engagement.

Greenleaf Hospitality Group

Kalamazoo, MI

2018 - 2023

Created visually compelling designs for digital and print media, including websites, social media graphics, advertisements, signage, and packaging

Developed creative concepts and templates that aligned with client brand identities

Ensured consistency and alignment with brand guidelines across all design projects

Managed multiple projects simultaneously, adhering to deadlines and maintaining a high standard of work

Kept up-to-date on industry trends and software advancements to keep designs innovative and competitive

Worked closely with external vendors, printers, and agencies to ensure the quality and accuracy of printed materials

Managed design assets and files efficiently, ensuring proper organization and easy retrieval for future use

Captured high-quality images for all GHG brands for marketing materials to boost brand visibility

Synergy Photographic

Holland, MI

2017 - 2018

Under the direction of the master photographer, made adjustments to sets to craft content-rich photographs

Responsible for set up and tear down of commercial photoshoot equipment

Collaborated with Bissell marketing directors

Olivet Nazarene University: Office of Marketing + Engagement

Bourbonnais, IL

2014 - 2017

Created various promotional materials including posters, billboards, tickets, brochures, postcards, web designs, and information pieces for the university

Photographed campus and student events

Collaborated with a departmental clients

Image Group Photography

Bourbonnais, IL

2016 - 2017

Edited and retouched photos using the Creative Suite, Photo Mechanic, and PortraitPro

Designed photobooks, banners, and school campaigns

Assisted in photoshoots and maintained archives